Capturing an ethereal Rihanna on a dreamlike fairy-tale set in Versailles at night, the campaign shows the star carrying the Diorama bag, and wearing a silver sequinned dress, Tribale earrings, and a sheath of a veil while running through the Salons of the Gods and dancing in the Hall of Mirrors in the Château de Versailles – the latter of which was also the setting for the house’s J’Adore perfume advert starring Charlize Theron.
The palace has held a particular significance with the house of Christian Dior, with the designer himself drawing inspiration from its imposing architecture in the Fifties.
“It feels fantastic,” Rihanna told MTV when news of her casting broke. “It is such a big deal for me, for my culture, for a lot of young girls of any colour. I think, to be acknowledged by Dior is just… it means a lot as a woman to feel beautiful, and elegant, and timeless.”